ASICSTIGER is a brand born in Japan targeting people who prefer street fashion with Japanese technology as the core of the brand. Popular in a wide range from top athletes to enthusiasts in each competition from the 1980s to around 1990. Especially the GEL-LYTE series released in 1990, has gained a topic of functionality and design and became popular in Japan and abroad. It was reborn in 2015 as a sports lifestyle brand that follows the form of shoes at that time, with its own material and coloring, and also introducing a new series of models.